Abbey Road J37 Tape
Valve Analog Tape Sound from Abbey Road Studios
J37SG
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Give Your Tracks the Seductive Sound of Warm Analog Tape
Tape’s warm-sounding harmonic distortion made classic tracks come alive. J37 delivers the true sound of the all-valve analog tape machine—Abbey Road Studios’ powerhouse Studer machine, which captured legendary recordings by the Beatles and Pink Floyd.
Compare the sound of vocals, drums, synths, masters, and more with and without the J37—you’ll hear how the authentic sound of analog tape saturation makes tracks warmer, more detailed, glued together, and above all, more exciting.
Watch It in Action
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What Top Pros Are Saying
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I think I\u2019ve made J37 presets for almost every instrument I mix, and I love what I can get with Reel ADT on guitar solos and vocals.","isMainQuote":false,"sortID":2},{"itemID":2566,"itemGUID":"9c45734e-ed78-4216-9dc5-60e52a1c1625","artistName":"Chris Tabron","artistTitle":"Producer, Mixer","credits":"Beyonc\u00E9, The Strokes, Erykah Badu, Mary J. Blige","artistImage":"/images/artists/1280/chris-tabron.png","quote":"J37 is my go-to tape deck emulator because it\u2019s so versatile and simple. I can get the sound in my head coming out of the speakers immediately. It\u2019s one of my favorite delay plugins too.","isMainQuote":false,"sortID":3},{"itemID":2590,"itemGUID":"2a6ffb54-9c80-4c26-8b0b-b97cb64c1c47","artistName":"Terrace Martin","artistTitle":"Artist, Producer","credits":"Quincy Jones, Kendrick Lamar, Herbie Hancock, Snoop Dogg","artistImage":"/images/artists/1280/terrace-martin.png","quote":"Whenever I feel that I need to add a certain level of warmth, J37 is my go-to plugin. ","isMainQuote":false,"sortID":4},{"itemID":3165,"itemGUID":"125f0b54-2bcb-4a51-ba4f-d4f9ba9ba225","artistName":"Alissia Benveniste","artistTitle":"Producer, Musician","credits":"Bootsy Collins, Anderson .Paak, EarthGang, Mary J. Blige","artistImage":"/images/artists/1280/alissia-benveniste.png","quote":"I\u2019m a big fan of the J37 Tape saturation, I love the way it sounds on any instrument, it provides the right tape feel! ","isMainQuote":false,"sortID":5},{"itemID":3002,"itemGUID":"cb6bbaa2-1c98-4423-9a37-ddba80f6462f","artistName":"YoungTN","artistTitle":"Producer","credits":"Lil Baby, Big Sean, NLE Choppa, Bryant Myers","artistImage":"/images/artists/1280/young-tn.png","quote":"I love the J37 Tape plugin. Ever since I got it, I\u2019ve been using it on almost all of my loops. It gives them a nice vintage sound.","isMainQuote":false,"sortID":6},{"itemID":2048,"itemGUID":"e73ff415-8397-4a12-9692-078baaa5ad4c","artistName":"Mike Patton","artistTitle":"Singer, Songwriter, Multi-Instrumentalist, Film Composer, Producer","credits":"Faith No More, Mr. Bungle, Tomahawk, Fantomas","artistImage":"/images/artists/1280/mike-patton.png","quote":"J37 is a such a juicy tape plugin. It\u2019s on entire stereo mixes for Faith No More and Fant\u00F4mas \u2013 makes the songs sound like they were recorded next to a warm fireplace!","isMainQuote":false,"sortID":7},{"itemID":2266,"itemGUID":"ae7782e7-f9bc-465b-a33f-f50f930eed71","artistName":"Mick Guzauski","artistTitle":"Mixing Engineer","credits":"Daft Punk, Eric Clapton, Janelle Mon\u00E1e, Mariah Carey","artistImage":"/images/artists/1280/mick-guzauski.png","quote":"The J37 imparts a nice warmth and size to mixes.","isMainQuote":false,"sortID":8},{"itemID":1725,"itemGUID":"df2694be-457f-4b06-ae98-b913341a3e60","artistName":"Peter McCabe","artistTitle":"Producer \u0026 Engineer","credits":"Paul McCartney, Brian Wilson, Perry Farrell, Ricky Martin","artistImage":"/images/artists/1280/peter-mccabe.png","quote":"Reel ADT and J37 bring just the right character to vocals and the guitars, to help put them in a sweet spot in the mix.","isMainQuote":false,"sortID":9},{"itemID":2188,"itemGUID":"152ee693-d96f-40a6-b27f-27cb7f0880af","artistName":"Charlie Andrew","artistTitle":"Producer, Mixing Engineer, Songwriter","credits":"Alt-J, Bloc Party, Madness, Marika Hackman","artistImage":"/images/artists/1280/charlie-andrew.png","quote":"The J37 Tape plugin is a favourite of mine \u2013 I love digging into the wow and flutter controls for wonky effects and being able to add saturation and slapback for an instant vintage feel.","isMainQuote":false,"sortID":10},{"itemID":2743,"itemGUID":"9ea7776a-9148-4691-a3dd-93da30e8e284","artistName":"Rich Costey","artistTitle":"Producer, Mix Engineer","credits":"Muse, Sam Fender, Fiona Apple","artistImage":"/images/artists/1280/rich-costey.png","quote":"J37 is one of the best tape emulations I\u2019ve heard.","isMainQuote":false,"sortID":11},{"itemID":2491,"itemGUID":"29a77928-0230-4251-8525-0dad48e70631","artistName":"Bad Snacks","artistTitle":"Artist, Songwriter, Producer","credits":"Bad Snacks","artistImage":"/images/artists/1280/bad-snacks.png","quote":"J37 is one of the best, warmest analog tape emulations I\u0027ve found in a software plugin. ","isMainQuote":false,"sortID":12},{"itemID":2695,"itemGUID":"004cb11f-5230-4f83-83ea-7d87391f10cb","artistName":"Caesar Edmunds","artistTitle":"Mixing/Recording Engineer","credits":"Suede, EOB, Ride","artistImage":"/images/artists/1280/caesar-edmunds.png","quote":"J37 is so much more than a tape saturator. It has delay, wow, flutter and then the saturation! It can be as creative or subtle as you want.","isMainQuote":false,"sortID":13},{"itemID":2074,"itemGUID":"ac4c5576-2e1e-4219-8b88-0dcd515f342a","artistName":"Graham Reznick","artistTitle":"Sound Designer, Re-Recording Mixer, Composer, Writer, Director, Editor","credits":"The House of the Devil, The Innkeepers, In a Valley of Violence, Until Dawn","artistImage":"/images/artists/1280/graham-reznick.png","quote":"No music leaves my DAW without a slow, deep Wow detuning in J37. It\u2019s such a subtly unsettling effect.","isMainQuote":false,"sortID":14},{"itemID":116,"itemGUID":"daac57ef-fd01-40ba-9174-1e586fcd9bf2","artistName":"Matteo Cifelli","artistTitle":"FOH Mixer, Producer, Engineer","credits":"Sir Tom Jones, Jess Glynne","artistImage":"/images/artists/1280/matteo-cifelli.png","quote":"In addition to being an excellent tape machine emulator, the J37 is also an outstanding sounding tape echo unit.","isMainQuote":false,"sortID":15},{"itemID":2723,"itemGUID":"d71c1137-1d1a-4426-9f10-6a4b06b90a5e","artistName":"Darren \u2018Beardyman\u2019 Foreman","artistTitle":"Multivocalist, Musician","credits":"","artistImage":"/images/artists/1280/darren-beardyman-foreman.png","quote":"The Abbey Road J37 Tape plugin is one of the best things ever coded. It\u2019s on so many of my mixes I can\u0027t even count.","isMainQuote":false,"sortID":17},{"itemID":2869,"itemGUID":"745343a2-be27-41f6-b75a-78e1d16d2853","artistName":"Tim Kvasnosky","artistTitle":"Composer, Producer","credits":"Honey Dijon, Sam Sparro, Morrissey, Dawn Richard","artistImage":"/images/artists/1280/tim-kvasnosky.png","quote":"J37 gives me a great combination of tape saturation and modulation that I want in my productions, to achieve a warm, engaging lo-fi sound. Sounds fantastic on strings and complex sources.","isMainQuote":false,"sortID":18},{"itemID":2929,"itemGUID":"6b101480-b32d-4204-aaff-8b0805d9e4cb","artistName":"Suzy Shinn","artistTitle":"Producer, Vocal Producer, Engineer","credits":"Weezer, Panic! At The Disco, Dua Lipa","artistImage":"/images/artists/1280/suzy-shinn.png","quote":"I put J37 on the majority of my keys and synths to add a bit of warmth and for the tape emulation, just enough to barely notice it. I love the subtle depth I can achieve with it.","isMainQuote":false,"sortID":19},{"itemID":3096,"itemGUID":"63dfac18-f76c-4553-ab89-c36b9a78eedb","artistName":"Psychemagik","artistTitle":"Producer, Sound Designer, DJ","credits":"Psychemagik, Thomaas Banks","artistImage":"/images/artists/1280/psychemagik.png","quote":"I love adding the J37 Tape emulator at the end of my drum buss chain. Not only can \r\nit add warmth, but pushed a little harder it can add some extremely tasteful crunch to your drums.","isMainQuote":false,"sortID":20}]
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The Pinnacle of Classic Analog Tape Sound
Living, Breathing Tape Textures
J37 is the culmination of years of research into tape’s characteristics—not at one static setting, but with different types of tape, control settings, and bias amounts, at different speeds. The result is unprecedented realism and versatility.
Original Super-Rare EMI Tape Formulas from the Abbey Road Archives
From the lo-fo sound of early 60s tape (Type 888), to the more refined tape formulations of the mid 60s (Type 811), to the advanced tapes of the early 70s that combined character with minimal coloration (Type 815), choose the tape that fits your music best.
Control the Sonic Character
Part of tape’s charm came from subtle imperfections—but with the J37 plugin, you decide whether to add wow, flutter, and/or hiss, and how much. These variations can add a different flavor to the sound of tape.
Comprehensive Customizing
Choose 15 ips for the best high-frequency response and lowest distortion, along with a slight bass emphasis at 100 Hz. Or choose 7.5 ips, with bass emphasis around 50 Hz, for low-frequency sounds like kick and bass.
From Individual Tracks to Masters
For individual tracks, choose the saturation characteristics that move tracks closer or further back in the mix. For masters, use the speed, tape type, and track model controls to create a big, open stereo image.
Classic Tape Delay, Too
Before digital delays were invented, tape machines provided a warm lush delay effect. The J37 plugin incorporates the different types of delays used with tape (slapback, feedback, ping-pong), all with that classic tape sound.